Inspired by her experiences living and working in England, France, Italy, and Bali, Minihaha’s founder Joanne Sackville wanted to create a range of high-quality, fashionable babies’ and children’s clothing that paired a sense of whimsical magic with practical comfort.

After moving to Australia, Joanne launched Minihaha & Hiawatha in 1994. The brand was quickly discovered by department stores David Jones and Myer, as well as many independent boutique retailers across both Australia and New Zealand.